Protecting you and your family throughout every moment of your journey always has been, and always will be, at the heart of everything Subaru does. Subaru strives to create innovative cars that protect you and your loved ones, whether they’re in or outside the car. It’s a philosophy that started with Subaru’s first mass produced vehicle, the Subaru 360. A vehicle designed with driver visibility at its core, and in 1960 became one of the first vehicles in the world to be crash tested. This commitment saw Subaru also produce the first Japanese built car to achieve a 5 star ANCAP^The Australasian New Car Assessment Program (ANCAP) gives consumers consistent information on the level of occupant protection provided by vehicles in serious front and side crashes. safety rating in 2003, while becoming the first mainstream car brand in Australia to achieve 5 star ANCAP^The Australasian New Car Assessment Program (ANCAP) gives consumers consistent information on the level of occupant protection provided by vehicles in serious front and side crashes. ratings across the entire range.
Now, Subaru is proud to introduce its most important safety vision yet – working towards zero fatal road accidents in a Subaru vehicle by the year 2030*. This vision is underpinned by the four vital safety pillars of Primary, Active, Preventative and Protective safety that work together to achieve Subaru’s ‘All-Around’ approach to automotive manufacturing. By combining holistic Subaru design principles and advanced safety technologies with a range of cutting-edge future innovations, Subaru aims to provide an inherent safety and peace-of-mind that allows Subaru families to enjoy the magic of living in the moment. Discover more about the four safety disciplines that will help Subaru achieve its vision of towards zero fatal road accidents in a Subaru vehicle by 2030*.
* Subaru Corporation (the Japanese manufacturer of Subaru cars) has publicly stated its aim to reduce the number of fatal accidents in a Subaru vehicle to zero by 2030 as well as the number of fatalities among pedestrians, cyclists and the like as a result of a collision with a Subaru vehicle. For more information on Subaru Corporation’s CSR initiatives visit https://www.subaru.co.jp/en/csr/subaru_csr/sixpriority/peace.html.
At Subaru, safety is ingrained in our DNA. It always has been, and always will be, at the heart of everything that Subaru does. Most recently Subaru announced its most important safety vision yet, working towards zero fatal road accidents in a Subaru vehicle by the year 2030*Subaru Corporation (the Japanese manufacturer of Subaru cars) has publicly stated its aim to reduce the number of fatal accidents in a Subaru vehicle to zero by 2030 as well as the number of fatalities among pedestrians, cyclists and the like as a result of a collision with a Subaru vehicle. For more information on Subaru Corporation’s CSR initiatives visit https://www.subaru.co.jp/en/csr/subaru_csr/sixpriority/peace.html. The Australian Road Safety Foundation (ARSF) Fatality Free Friday supports this vision, by helping to spread important awareness about road fatalities and how we can ‘choose road safety’ for a fatality free future.
Fatality Free Friday helps increase awareness about road fatalities by communicating our role as individual road users and having the choice to make the decisions that can very often be the difference between life and death.
Fatality Free Friday is about much more than just a single day. It operates on the belief that if we can go one day without a death on the road, we can demonstrate the impact a focus on road safety can have every day of the year. We encourage all road users to get involved and take personal responsibility to help make a significant reduction in road trauma.
Learn more about Fatality Free Friday here.
In Subaru’s design language, Primary Safety is synonymous with ‘visibility’. Subaru believes the early detection of potentially dangerous situations can help prevent accidents, while giving drivers the ability to identify dangers early could result in fewer accidents. That’s why Subaru continues to focus on honing designs that improve driver visibility, while enhancing driver alertness and comfort. Through intelligent design and engineering, Subaru helps you see more by maximising what is visible from the driver's seat. Subaru vehicles are designed in such a way so the driver can see objects around the vehicle that are at least one metre high (such as the average height of a child). Optimising the driver’s seat position and ergonomics also prompts natural movement to reduce driver fatigue and improve all-round comfort and safety.
Subaru’s commitment to Active Safety has created cars engineered for confident driving in all conditions. As the first brand to introduce Symmetrical All-Wheel Drive (AWD) into the mainstream, our cars are equipped to provide exceptional stability, traction and control in every situation – from off-road weekend adventures to rain-soaked city streets. Under acceleration, our AWD system can provide twice the grip than some of our 2WD competitors. Paired with Subaru’s horizontally-opposed Boxer engine which provides a low centre of gravity for better grip and control, Symmetrical AWD delivers power equally to all four wheels all the time (except BRZ) for unparalleled driver confidence.
Every moment spent in your Subaru is a chance to be spontaneous, while our Preventative Safety technologies protect you from the unpredictable. As one of the first brands to introduce preventative safety, Subaru technologies not only predict hazards - but also assist the driver in managing them. Subaru’s EyeSight® Driver Assist system acts like a second pair of eyes, by monitoring the road ahead using stereo cameras. If a potentially dangerous driving situation is detected, aural and visual warnings alert the driver while Vision Assist driver technology harnesses cameras to keep an eye on what’s around you by monitoring front, side and rear blind spots. Another first for Subaru, our cutting-edge Driver Monitoring System technology also keeps a watchful eye over the driver to ensure their attention is focused on the road ahead.
Subaru’s Protective Safety technology is designed to protect both vehicle occupants and pedestrians. From the Subaru Global Platform that underpins our new generation models, to the shock-absorbing ring-shaped passenger safety cell that protects the cabin, Subaru has always got your back – plus your front and sides too. This advanced protective vehicle safety reflects Subaru’s commitment to protecting all road users, while also minimising vehicle damage in the event of a collision. Our unique approach to all-round vehicle safety through Primary, Active, Preventative and Protective Safety technologies are working in unison to help achieve Subaru’s vision of zero fatal road accidents in a Subaru vehicle by the year 2030*Subaru Corporation (the Japanese manufacturer of Subaru cars) has publicly stated its aim to reduce the number of fatal accidents in a Subaru vehicle to zero by 2030 as well as the number of fatalities among pedestrians, cyclists and the like as a result of a collision with a Subaru vehicle. For more information on Subaru Corporation’s CSR initiatives visit https://www.subaru.co.jp/en/csr/safevehicles.html..
Every year, around 1200 people are killed on Australian roads. This is a tragic statistic for our country, and one that the Australian Road Safety Foundation (ARSF) has been working hard to reduce since its inception in 2007. The ARSF is a not-for-profit organisation dedicated to driving the safety of every road user, every day, to achieve a significant year-on-year reduction in road deaths and injuries nationally. As Official Vehicle Sponsor, we’re proud to be partnering with the ARSF to help deliver education and awareness programs to make our roads both a safe and enjoyable place for all Australians. It’s just another way in which we’re showing our commitment to Subaru’s latest safety vision of zero fatal road accidents in a Subaru vehicle by the year 2030**Subaru Corporation (the Japanese manufacturer of Subaru cars) has publicly stated its aim to reduce the number of fatal accidents in a Subaru vehicle to zero by 2030 as well as the number of fatalities among pedestrians, cyclists and the like as a result of a collision with a Subaru vehicle. For more information on Subaru Corporation’s CSR initiatives visit https://www.subaru.co.jp/en/csr/safevehicles.html..
Learn more about the ARSF’s incredible road safety initiatives here.
