At Subaru, finding new and original ways to innovate is what drives us. We try and anticipate our customer needs and put our customers first in everything we do. It’s why we’ve been asking “what if” for the past 60 years.

In 1996, Subaru asked, “what if we combined the capability of a 4WD with the practicality of a station wagon?” And that’s how the Sport Utility Vehicle was born. In fact, the Subaru Outback kicked off Australia’s love for family SUVs, and is still one of the most popular and award-winning SUVs today. Read more

Every year, our engineers push themselves to make Subaru one of the safest cars on the road. That same “what if” mantra led to the highest ANCAP safety rating on every Subaru model in the range.

In 2014, they asked “what if we could put another set of eyes on the road?” The result of this innovative thinking was the EyeSight® Driver Assist system: award-winning technology that uses forward facing cameras to monitor the road ahead for obstacles and other dangers.

Recently, our Motorsport team asked, “what if we broke with tradition and named Molly Taylor as the first female Motorsport driver?” Well, in 2016, that thinking would be rewarded, quite literally, when she became the first and only female of the Australian Rally Championship.

And this year, our engineers built on that “what if” thinking with next generation tech. Introducing Driver Focus, Subaru’s innovative new driver focus tech; the Driver Monitoring System personalises the driver’s experience by delivering convenience and safety. Available in the all-new 2019 Subaru Forester this spring (excluding Forester 2.5i).

It’s been an extraordinary 60 years of innovation at Subaru. And we intend to keep asking “what if” for the next 60 and beyond.