Protecting you and your family lies at the heart of everything Subaru does – from the design philosophy, engineering principles and quality in manufacturing. For Subaru’s vehicle designers, it all starts with Primary Safety, which focuses on the driver’s need for safe, distraction-free driving with minimal obstructions. The approach to design via Primary Safety is a key component in helping Subaru achieve the vision of zero fatal road accidents in a Subaru vehicle by the year 2030*. Discover more below.
The most effective way of preventing an accident, is to avoid it in the first place. Which is why Subaru is committed to ensuring drivers can detect dangerous situations early - and with their own eyes. To this end Subaru cars are designed to minimise blind spots, reduce line of sight obstructions and provide excellent visibility in all directions. Body pillar widths are minimised wherever possible, without compromising safety, to increase windscreen area and visibility – plus windscreen wipers are stored out of sight. The front shape of every Subaru is designed to give the driver a better awareness of the car’s dimensions, while reversing visibility is given special attention for peace of mind in driveway situations and busy school zones. Subaru’s One Metre Rule means every vehicle is designed to enable the driver to easily see a young child of average one metre height, from each front, side and rear window.
Subaru safety starts from the moment you sit in one. By optimising the driver’s seat position and ergonomics, Subaru vehicles prompt natural movement to reduce driver fatigue, enhance comfort and improve all-round safety. From the tilt, slide and reclining functions – to the electronic seat lifter (available on selected models), Subaru provides an increased range of driver seat positions. Plus, the height and telescopic steering wheel adjustments allow all drivers to find their ideal driving posture.
Every moment spent in a Subaru is designed to focus the driver’s concentration on the road. With this in mind, Subaru designers set about creating an intuitive and easy-to-use infotainment interface, minimising the need for drivers to shift their focus or interrupt their line of vision. The navigation screen (on selected models) is positioned clearly at the top of the infotainment system, and large knobs and switches control the air-conditioning. Plus, user-friendly audio controls are strategically placed on the steering wheel spokes, allowing the driver to stay firmly in control while making fingertip adjustments.
Every year, around 1200 people are killed on Australian roads. This is a tragic statistic for our country, and one that the Australian Road Safety Foundation (ARSF) has been working hard to reduce since its inception in 2007. The ARSF is a not-for-profit organisation dedicated to driving the safety of every road user, every day, to achieve a significant year-on-year reduction in road deaths and injuries nationally. As Official Vehicle Sponsor, we’re proud to be partnering with the ARSF to help deliver education and awareness programs to make our roads both a safe and enjoyable place for all Australians. It’s just another way in which we’re showing our commitment to Subaru’s latest safety vision of zero fatal road accidents in a Subaru vehicle by the year 2030**Subaru Corporation (the Japanese manufacturer of Subaru cars) has publicly stated its aim to reduce the number of fatal accidents in a Subaru vehicle to zero by 2030 as well as the number of fatalities among pedestrians, cyclists and the like as a result of a collision with a Subaru vehicle. For more information on Subaru Corporation’s CSR initiatives visit https://www.subaru.co.jp/en/csr/safevehicles.html..
Learn more about the ARSF’s incredible road safety initiatives here.
One of our most recent awareness programs is focused on the safety of our children. Together with ARSF we have launched a reminder to everyone to drive safely and take extra care around school zones because together we can make the roads safer.