Subaru australia presents over $400k to australian road safety foundation

Wednesday, 3rd August 2022

Subaru Australia in partnership with the Australian Road Safety Foundation (ARSF) have raised an incredible $404,051.27 since its relationship commenced in 2020.

On Monday 1^st of August, at ARSF’s 11^th Annual Road Safety Awards ceremony in Canberra, $404,051.27 was officially presented by Subaru Australia’s Marketing Director, Amanda Leaney, to the ARSF. The funds raised through multiple raffles and events will go towards ARSF delivering vital road safety and driver education campaigns, initiatives and events across Australia. 

Subaru Australia Marketing Director, Amanda Leaney, commented: “Subaru has a very long and proud history of putting safety at the core of everything we do. It always has been, and always will be, an integral part of Subaru’s DNA.

“So, our partnership with the Australian Road Safety Foundation and supporting the work they do throughout the community greatly aligns with our brand’s core values.

“We are proud to have helped raise over $400,000 for the ARSF, so they can continue delivering their mission to drive the safety of every road user, every day.

“It takes a collective effort to make change, so we at Subaru Australia are honoured to be playing an active role in helping drive that change, and work towards making our roads one of the safest in the world.”

ARSF Founder and CEO, Russell White said being able to fundraise more than $400,000 in partnership with Subaru Australia was an incredible feat.

“ARSF is grateful for the support of Subaru Australia in helping save lives, prevent people from suffering serious injury and minimising the broader ripple effected of road trauma.

“These funds will have an incredible impact on the important work of ARSF, and make a life-changing, and even life-saving, difference for thousands of Australians.” Mr. White said.

The funds raised will not only help the ARSF continue their vital work in raising greater awareness about the importance of road safety and driver education in the community but also compliments Subaru Corporation’s Towards Zero safety initiative.

Towards Zero is Subaru Corporation’s largest safety vision to date – working towards zero fatal accidents in a Subaru vehicle by 2030*. Read more about this safety vision here: https//www.subaru.com.au/safety. 

This vision is underpinned by four vital safety pillars: Primary, Active, Preventative and Protective safety. This unique approach all works together to achieve Subaru’s ‘All-Around’ approach to automotive safety.

• Primary safety – Synonymous with Subaru’s design philosophy of ‘excellent visibility’. This approach aims at early detection of potentially dangerous situations to help prevent accidents, while giving drivers the ability to identify dangers early to minimise risk of accident.
• Active safety – Subaru cars are engineered for confident driving, such as legendary Symmetrical All-Wheel Drive which helps to provide exceptional stability, traction and control in every situation – whether that’s off-the-beaten track or city streets.
• Preventative safety – Protects you from the unpredictable. Subaru’s Eyesight® Driver Assist system acts like a second pair of eyes, by monitoring the road ahead using stereo cameras. This safety technology assists in managing potentially hazardous situations by alerting the driver via aural and visual warnings
• Protective safety – Technology designed to protect both vehicle occupants and pedestrians. The Subaru Global Platform that underpins new generation vehicles, and shock-absorbing ring-shaped passenger safety cell that protects the cabin, improve body strength and are designed to absorb impact energy and protect occupants and road users.