Subaru established a new annual sales record of 52,511 vehicles in 2017, according to official VFACTS figures released today.
Having already smashed its previous record by the end of November, sales of 4,132 vehicles in December only added to the success, equating to a market share of 4.4% in 2017 and growth of 11.7% in an overall market up just 0.9%.
The total represents Subarus 18thannual sales record in the past 20 years.
December was also Subarus 36thconsecutive month of growth, with theAll-Wheel Drive Sports Utility Vehicle (SUV)range leading the way.
Forester was Subarus best-seller in 2017, with December sales of 898 taking the versatile wagon to 12,474 sales overall.
Outback sales of 762 in December took the 2017 total to 11,340, while new generation XV which only launched mid-year finished on 1096 for the month, up 69.9%; and 10,161 for the year, up 22.6%.
Subarus passenger carrange was strongly represented by new generation Impreza. Sales of 829 in December took it to 11,903 for the year, up 151.6% and sufficient to make it the brands second best-seller after Forester.
Performing strongly in Subarus sports car range was BRZ, which finished the year with 786 sales, up 137.5%.
Subaru Australia Managing Director, Colin Christie, said: Its been an outstanding year for Subaru sales and were very pleased that our new generation cars are introducing so many first-time customers to the brand.
Its fair to say we already have one of the most loyal customer bases in the business, so to add significant numbers of new buyers is pleasing for us as we look towards some exciting developments this year.
Well soon have major updates to the Liberty and Outback ranges, then perhaps our biggest news for 2018 will be the introduction of new generation Forester around the last quarter.
It will share the same Subaru Global Platform that has drawn huge praise in Impreza and XV, so weve got a huge sense of anticipation.
We look forward to maintaining buyer interest across our three major product portfolios ofSUV, passenger and sports cars.
