Subaru australia celebrates 300,000 sales of the Forester suv

Thursday, 2nd March 2023


Subaru Australia is proud to announce that its popular SUV, Subaru Forester, has reached a significant milestone, with 300,000 units sold since its introduction in the Australian market in 1997.

Subaru Forester has been a consistent favourite of Australian motorists due to its reliability, safety features, and all-terrain versatility, making it a go-to choice for both city and off-road driving.

In 1997, the Subaru Forester made its way to Australian shores and over 25 years on it has become an Australian automotive legend known for its sublime quality, reliability, durability, safety and of course excellent All-Wheel Drive performance. Tested in Australia’s demanding conditions, over two decades the Subaru Forester has set the standard for fun and adventure.

Subaru Forester’s enduring popularity in Australia is a testament to the quality and durability of the vehicle. The Forester has consistently been a top seller for Subaru, and the 300,000 units sold milestone is a true achievement for the brand.

Commenting on this achievement, Subaru Australia Managing Director, Blair Read said, “Subaru Forester continues to be a popular choice for drivers looking for a versatile vehicle, with its legendary Symmetrical All-Wheel Drive system, advanced safety features, and spacious interior. We are proud to have reached the 300,000 sales milestone for Subaru Forester in Australia.”

Mr. Read further added, “With the Forester’s sales success, Subaru Australia remains committed to providing innovative, high-quality vehicles that meet the needs and expectations of Australian motorists. The Subaru Forester has become an iconic vehicle in the Australian market, and the 300,000 units sold cements its position as one of the country’s favourite SUVs.”

Subaru Forester proudly stands today as the most awarded, popular and highly acclaimed Subaru vehicle in Australia.


Australian Subaru Forester Milestones


Subaru Forester first launched in the Australian market.


Subaru Forester GT launched in Australia, comprising 2.0-litre turbocharged engine, offering a five-door SUV a hint of Impreza WRX performance.


Subaru Forester wins RACQ/The Courier Mail, QLD, Q-Car 1999, Best Recreational Vehicle and Overall Winner.


Second generation Forester launched in Australia.


Australasian New Car Assessment Program 5-star ANCAP safety rating for the Forester XS Luxury (the best-ever rating for a compact ATW)


Australasian New Car Assessment Program awards entire Forester range 5-star ANCAP rating.


Third Generation Subaru Forester launched in Australia.

Best Compact SUV - Carsales Network People’s Choice Award 2008, Subaru Forester.


Australia’s best selling compact SUV, VFACTS 2008, 2009, 2010 and 2011.


Fourth generation Subaru Forester launched in Australia, marking the introduction of the most technologically advanced Forester ever.

Subaru Forester 2.5i-S AWD wins Drive Car of the Year, Best Small SUV.


Australasian New Car Assessment Program 5-star ANCAP safety rating for the entire fourth generation Subaru Forester range.


Subaru Forester entered hybrid arena with the launch of Hybrid L AWD and Hybrid S AWD.


OzRoamer Car of the Year, AWD SUV under $45,000, Subaru Forester naturally aspirated variants.


For more information about the Subaru Forester click here or visit your nearest Subaru Retailer.



How can we help?