XV makes exceptional debut

Mon, 05/03/2012

 

Subaru’s newest model, the Symmetrical All-Wheel Drive XV has made a massive impression in its first full month of sales, retailing 1005, according to official VFACTS sales figures released today.

XV was the best-selling small SUV under $40,000 in February, commanding 20.5 per cent of its segment.

Also performing strongly was Forester, with 1030 sales.

Nick Senior, Managing Director, Subaru Australia, said: “We’ve had an amazing response to the XV with online and showroom traffic increasing massively to coincide with its debut.

“Our XV marketing campaign, spearheaded by a television ad that has gone viral thanks to its fantastic appeal, is turning heads and bringing lots of new people to the Subaru brand.”

Total Subaru sales for February were 3225, including 363 Libertys, 347 Outbacks, 124 Tribecas and 356 Imprezas.

The new generation Impreza has just gone on sale and Subaru anticipates a significant sales increase in its small car model during March.


About Subaru
Every Subaru sold in Australia features Symmetrical All-Wheel Drive and a horizontally-opposed Boxer engine, standard Vehicle Dynamics Control electronic stability program, and a five-star rating for occupant safety from the independent Australasian New Car Assessment Program (ANCAP). The result - driving confidence.