WRX STI IS VIRTUAL AND REAL WORLD SUCCESS STORY

Thu, 25/11/2010

Subaru's new WRX STI sedan is launched in the virtual world today, as the latest addition to the hugely popular Gran Turismo 5 PlayStationĂ¢3 game.

The WRX STI has been a massive sales success since launch, when four-door sedan variants were reintroduced.

In Japan, 2400 sedans and hatches have been sold since debut in July.

Japanese sales are more than double those initially forecast.

Fuji Heavy Industries, the maker of Subaru vehicles, says featuring WRX STI in Gran Turismo 5 is an effective and entertaining way to raise awareness of the model and introduce more people to the adrenaline-pumping WRX STI experience.

Since the first series was introduced in 1997, Gran Turismo has been highly popular not only among video game fans worldwide, but also professional racing drivers.

Gran Turismo has been developed by Polyphony Digital Inc and published by Sony Computer Entertainment Inc.

PlayStation, PS3 and Gran Turismo are registered trademarks of Sony Computer Entertainment Inc.

ABOUT SUBARU

Every Subaru sold in Australia features Symmetrical All-Wheel Drive and a horizontally opposed Boxer engine, standard Vehicle Dynamics Control electronic stability program, and a five-star rating for occupant safety from the independent Australasian New Car Assessment Program (ANCAP). The result - driving confidence