Subaru Dominates Tasmania SUV Sales

Mon, 06/06/2016

Subaru dominated the Sports Utility Vehicle market in Tasmania in May while taking an overall market share of 9.8% on the island, according to official VFACTS sales figures.

Total Subaru sales of 148 in Tasmania in May were up an incredible 74.1%.

Subaru placed second in the overall Tasmanian market, behind market leader Toyota.

Sales of 74 Foresters were up 289.5% over May last year, making it the best-selling model in the SUV Medium <$60k segment – a 32.3% segment share. Forester sales for the year are now up 68.1% in Tasmania.

XV sold 39, up 77.3% for the month. It was also dominant in the SUV Small <$40k segment, with a 25.5% share.

Outback’s 24 sales also gave it honours in the SUV Large < $70k segment, achieving an 18.5% share.

It was the first time ever that Subaru has taken out leadership of the small, medium and large SUV categories anywhere in the world. 

Nick Senior, Managing Director, Subaru Australia, said: “This is clear proof that our All-Wheel Drive SUVs are the right cars for Tasmanian families, to such an extent that we nearly captured 10% of the market.

“With recent revisions and refinements across the Forester, Outback and XV ranges, they’ve clearly added to their appeal in the Tasmanian market, where the Subaru brand has consistently performed ahead of its national averages over many years.”