Thu, 06/01/2011

Subaru achieved all-time record sales of 40,025 units in 2010, according to official VFACTS figures released today.

This represents an increase of 9.6 per cent on the previous year and equates to a 3.9 per cent market share.

It is the 12th all-time sales record in the past 13 years for the company that dares to market its differences, like All-Wheel Drive, Boxer engines and its Symmetrical drivetrain.

Other highlights include record Impreza and Forester sales.

Subaru's Forester dominated one of the most competitive and dynamic categories, the Compact SUV sector, with sales of 14,644 units, up 6.5 per cent for the year.

Nick Senior, Managing Director, Subaru Australia, said: "This result marks our 12th sales record of the last 13 years and again reinforces that our focus on our differences continues to resonate with consumers.

"Nowhere is this more amply demonstrated than in the Compact SUV category where the Forester has been the top seller for the third consecutive year.

"Despite the ever increasing competition from new entrants and two-wheel drive variants in this segment, this shows that Symmetrical All-Wheel Drive remains a valuable alternative for Australian drivers looking for real driving enjoyment and safety."

Impreza also set a new annual benchmark of 12,289, boosted by the arrival of the recreation-themed XV and the expanded WRX and WRX STI line-ups.

Senior continued, "The last decade has been an evolution at Subaru. We've continued to adapt to our customers, launching our most successful models yet and have taken the brand to new levels of sophistication, performance and safety and this is set to continue with a host of new products in 2011.

"This year will also see further sales growth and a continued commitment to our customer-centric All 4 the Driver philosophy."

Outback has also proven a star, up a massive 55.2 per cent for the year. When combined with Forester, Subaru commanded 17.8 per cent of the Compact SUV segment.

Liberty sales were up 11.8 per cent over the 12 months, with premium variants, including GT and 3.6R, performing strongly.

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