SUBARU WINS BEST RETAIL BRAND AWARD

Fri, 19/11/2010

Subaru has been named the 2011 Best Retail Brand by Kelley Blue Book www.kbb.com, the leading provider of new and used vehicle information in North America.

The Subaru Outback was also named a Top 10 Best Resale Model at the Kelley Blue Book's Best Resale Value Awards.

The awards recognise current and forthcoming vehicles for their projected retained value five years from now.

Since depreciation (or loss of value) is typically a car-buyer's primary expense during ownership, the awards are designed to help U.S. consumers make more informed car buying decisions.

Subaru of America Chief Operating Officer, Tom Doll, said: "These awards are a testament to the inherent value in Subaru vehicles, value that stems from our class-leading safety, reliability and durability. Purchasing a Subaru has long been a wise choice for consumers and these awards reinforce that decision. "

Kelley Blue Book's Best Resale Value Awards are based on projections from the Kelley Blue Book® Official Residual Value Guide, determined by an expert staff of automotive analysts. The awards honour vehicles expected to maintain the greatest proportion of their original list price after five years of ownership. Low-volume vehicles and vehicles with a Manufacturer's Suggested Retail Price of more than US$60,000 are excluded from award consideration, except in the luxury and high-performance categories.

ABOUT SUBARU

Every Subaru sold in Australia features Symmetrical All-Wheel Drive and a horizontally opposed Boxer engine, standard Vehicle Dynamics Control electronic stability program, and a five-star rating for occupant safety from the independent Australasian New Car Assessment Program (ANCAP). The result - driving confidence