Wed, 02/02/2011

On the back of record-breaking sales in 2010, Subaru of America, Inc. reported a continued upward swing for the brand, posting record January sales of 18,858, up 21 per cent versus January 2010.

The company finished 2010 as a top 10 sales brand, and the only manufacturer to show a sales increase for three straight years. As in 2010, Legacy, Outback and Forester models led the January sales increases.

Subaru's biggest seller in January was Outback, retailing 6980, up 27.7 per cent, followed by Forester with 5806 sales, up 17.5 per cent.

Now firmly established as a 2.0 per cent+ market share brand, Subaru products continue to demonstrate their suitability for today's market, and with its innovative cut-through-the-clutter marketing programs, awards for safety from the IIHS, resale values from KBB and residual values from ALG, the brand is clearly in a healthy position.

"2011 promises to be another great year for the Subaru brand," said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "Our strong performance is carrying through from 2010 and with new product coming in 2011, we are well placed to set yet another sales record this year."

Thomas J. Doll, executive vice president and COO, Subaru of America, Inc said, "We are pleased to be beginning 2011 as we finished 2010, by setting records. This is not only the 11th month in a row where our franchise has set a new monthly sales record, but also exceeded our January 2010 sales by 21 per cent. Our franchise continues to be on a roll."


Every Subaru sold in Australia features Symmetrical All-Wheel Drive and a horizontally opposed Boxer engine, standard Vehicle Dynamics Control electronic stability program, and a five-star rating for occupant safety from the independent Australasian New Car Assessment Program (ANCAP). The result - driving confidence