Subaru Is Most Trusted Brand

Thu, 23/04/2015

Subaru has been named 2015 Most Trusted Brand and Best Performance Brand among non-luxury vehicle brands, by Kelley Blue Book, the North American vehicle valuation and information source.
The Kelley Blue Book Brand Image Awards recognize automakers' outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new vehicle buying public.
“The classic saying ‘perception is reality’ rings true with the Kelley Blue Book Brand Image Awards, as more than 12,000 in-market new-car shoppers have voiced their opinions about today's automakers to determine this year's award winners,” said Hwei-Lin Oetken, Vice President of Market Intelligence for Kelley Blue Book.
“With strong product lineups and compelling marketing communications coming from auto manufacturers, along with the increased importance of peer reviews and ratings, consumers today are more influenced than ever to take interest in a brand, ultimately affecting their vehicle purchase decisions.”
Subaru won its first-ever Kelley Blue Book Brand Image Award this year, being named Most Trusted Brand and Best Performance Brand, with help from the highly rated Impreza, Outback, BRZ and Forester models.
Subaru took the crown for Most Trusted Brand from long time winner Honda, and beat last year's Best Performance Brand winner MINI to come out on top for 2015.  Subaru has experienced massive success in Kelley Blue Book's 2015 model year awards, also winning the top overall brand title for both the 2015 Best Resale Value Awards and 2015 Five-Year Cost to Own Awards, in addition to many model-specific accolades.
The 2015 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Market Intelligence's Brand Watch study. Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book's  The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers.