Subaru Enters A Colourful Partnership

Mon, 01/05/2017

Subaru Australia has partnered with one of the largest event series in the world - The Color Run, for all events in Australia.

The event focuses less on competition and more on leading a healthier lifestyle by enjoying a fun, colour-infused day.

Thousands of participants partake in a five kilometre, un-timed run, doused from head-to-toe with colourful dust at each kilometre until the finish line.

Subaru Australia Managing Director, Colin Christie, said: “We are excited to partner with a fantastic community event, which allows Subaru to bring ‘do’ to life.

“It is at the heart of the brand to encourage our customers to do more and get more out of life.”

The all-new Impreza will also be on display at each event bringing to life the things you can do in a Subaru in a highly engaging way.   

Mr Christie said: “The Color Run is a perfect fit for our brand and with the Impreza at each event, this will attract new and existing crowds to Subaru.”  

To celebrate the partnership, Subaru is also giving away a trip for two to Paris in 2018 (further details to be announced) where they will also participate in The Color Run.

Whilst The Color Run is all about vibrant colour clouds in the air, upbeat music pumping through large speakers and thousands doused in colour, the event encourages and inspires participants to lead an active and healthy lifestyle.

Subaru’s kick-off event will be held at The Color Run Adelaide on Saturday 21 May, before travelling around the country to 10 major cities. 

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