Subaru of America reports record February sales

Tue, 06/03/2012


Subaru of America reported record February sales of 25,374 vehicles, a 17 per cent gain over February 2011.

The company also reported year-to-date sales of 48,181, more than 18 per cent up over 2011.

“January and February sales represent the best start to a calendar year in Subaru history,” said Thomas J. Doll, executive vice president and COO, Subaru of America.

“We are coming off of record-breaking sales in 2011 and thrilled to see this trend continue into 2012.”

February was the third consecutive month of record sales for the brand.

New Impreza was up 12 per cent in February and recorded the best month in its history.

Legacy (3614) and Outback (8762) also celebrated record-breaking monthly sales and double-digit gains over February 2011.

“We have seen tremendous growth in models such as Outback and Legacy, as well as the newly-introduced 2012 Impreza,” said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. “We anticipate similar momentum throughout the year as we launch the new BRZ sports car and XV Crosstrek, an exciting new small crossover vehicle.”

“Another month of historic sales is a true testament to consumer demand for our product. This demand also means we are well-positioned for another record sales year,” added Doll.

About Subaru
Every Subaru sold in Australia features Symmetrical All-Wheel Drive and a horizontally-opposed Boxer engine, standard Vehicle Dynamics Control electronic stability program, and a five-star rating for occupant safety from the independent Australasian New Car Assessment Program (ANCAP). The result - driving confidence.