Fri, 07/01/2011

Sales up 22 per cent year-on-year and 50 per cent in two years - All models increase in December.

Subaru of America, Inc. today reported its full-year results for 2010 with record total sales of 263,820, a 22 per cent increase over 2009, itself a record sales year.

December sales of 26,694 marked the best December in the company's history by a wide margin, exceeding the previous record set in 2009 by 16 per cent. Marking the company's consistent growth, December 2010 is also the 10th consecutive month that Subaru has retailed more than 20,000 vehicles.

Subaru's strong showing is a result of healthy demand for its new range of products including the Legacy (know as Liberty in Australia), Outback and Forester models which have all shown record growth in 2010 by delivering a unique combination of All-Wheel drive, value and fun-to-drive confidence. New models in 2011 are predicted to increase Subaru's sales in the U.S. even further.

"We are well poised for future growth and records," said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "Our products, dealer network and brand are at their best ever and as the industry recovers we are in great position to capitalize even further."

Thomas J. Doll, executive vice president and COO, Subaru of America, Inc said, "As we close a record setting 2010 with an exclamation point, we need to be mindful to thank our retailers, distributors, our manufacturer, and of course, all of our employees for making these results possible. 2010 was a strong year for our brand, yet Subaru still has a lot of upside potential and we are looking forward to another record-setting year in 2011."


Every Subaru sold in Australia features Symmetrical All-Wheel Drive and a horizontally opposed Boxer engine, standard Vehicle Dynamics Control electronic stability program, and a five-star rating for occupant safety from the independent Australasian New Car Assessment Program (ANCAP). The result - driving confidence.