Subaru of America Breaks May Sales Record

Thu, 07/06/2012

 

Subaru of America, Inc. reported record May sales of 29,724 vehicles, a 48 per cent gain over May 2011.

The company also achieved year-to-date (YTD) sales of 136,602, a 22 per cent gain over the prior year.

New Impreza continues to achieve triple-digit sales gains. May Impreza sales of 6786 were up more than 235 per cent over May 2011 and YTD sales represented a 170 per cent gain over 2011.

“Strong demand and a great product line-up are driving record sales for Subaru,” said Thomas J. Doll, Executive Vice President and Chief Operating Officer, Subaru of America, Inc.

“Demand for the newly-introduced Impreza has far exceeded expectations. With new product launches just around the corner, we know the upward sales trend will continue throughout the year.”

Outback sold 9192 in May, Forester 7323 and Legacy (Liberty in Australia) 4462. BRZ also debuted in May with 271 sales.

“May marked the much-anticipated arrival of the new BRZ sports car and a resultant spike in showroom traffic,” said Bill Cyphers, Senior Vice President of Sales, Subaru of America, Inc.

“We anticipate similar enthusiasm for the new XV Crosstrek, our exciting small crossover vehicle, when it arrives at dealerships later this year.”

 

ABOUT SUBARU

Every Subaru sold in Australia features Symmetrical All-Wheel Drive and a horizontally-opposed Boxer engine, standard Vehicle Dynamics Control electronic stability program, and a five-star rating for occupant safety from the independent Australasian New Car Assessment Program (ANCAP). The result - driving confidence.