New Subarus a sales success

Wed, 04/04/2012


Subaru’s new generation Impreza and XV were major sales winners in March, according to official VFACTS figures released today.

Both Impreza and XV retailed 1002 – the latter again best-seller in the SUV Small under $40,000 segment.

March was new Impreza’s first full month of sales since launch and its Australian success is also reflected overseas – in Japan it has sold 24,237 in its first four months, which is around three times higher than original predictions.

Nick Senior, Managing Director, Subaru Australia, said: “We’re getting fantastic feedback on Impreza and XV.

“Both are being praised by customers for their combination of economy, style and quality.

“Features like fuel-saving auto start stop and information-packed multi-function displays are capturing customer attention, as are the cars good looks.”

Forester also passed 1000 sales in March, retailing 1071.

Total Subaru sales of 4004 vehicles also included 432 Outbacks, 393 Libertys and 104 Tribecas rounded out the result, which represented a 4.1 per cent market share in March.


About Subaru

Every Subaru sold in Australia features Symmetrical All-Wheel Drive and a horizontally-opposed Boxer engine, standard Vehicle Dynamics Control electronic stability program, and a five-star rating for occupant safety from the independent Australasian New Car Assessment Program (ANCAP). The result - driving confidence.