BRZ Offers Dynamic Subaru Sports Car DNA

Mon, 16/07/2012

 

Subaru’s first rear-wheel drive sports car, the thoroughbred BRZ is now on-sale, offering a whole new level of accessible excitement for sports car fans.

With a low centre of gravity comparable to the world’s best – and most expensive – supercars, BRZ is an economic alternative for enthusiastic drivers.

BRZ is such a sell-out success worldwide that Subaru expects only 201 vehicles available for sale between now and the end of the year.

This has enabled Subaru to offer the BRZ at a National Driveaway Price that will include free scheduled servicing for the first three years/60,000 kilometres* of ownership.

Because BRZ supply is so tight, Subaru has taken the bold initiative to exclusively sell it online, via subaru.com.au, to provide a seamless customer experience.

Nick Senior, Managing Director, Subaru Australia, said: “High demand with short supply gave us some challenges on how to give our customers the best possible purchases experience.

“We believe that online purchase will provide transparency in supply, pricing and delivery expectations that match our high standards.

“Additionally, we have appointed a BRZ coordinator who will be a dedicated point of contact for BRZ customers.

“Our aim is to provide an exclusive experience. Every BRZ we sell will be numbered and customers will be able to log on and receive updates on the status of their BRZ.”

Customers will be able to complete the entire BRZ purchase online.

Other features of the process include:

  • Inventory
  • Availability
  • Arrival
  • Choice of delivering dealer

 

            

 

Despite offering a one-off departure from Subaru’s long-established Symmetrical All-Wheel Drive roots, BRZ’s dynamics are pure Subaru, with the brand’s DNA clearly stamped all over the sports car – some components are developed from the WRX STI.  

BRZ is built exclusively at Subaru’s Gunma Main Plant in Japan – incredibly for such a small car, it maintains Subaru’s range-wide achievement of a five-star occupant safety rating from the independent Australasian New Car Assessment Program (ANCAP).

The new generation Subaru FA 2.0 litre four-cylinder horizontally opposed Boxer engine is designed specifically for the model and is mounted as low as possible, producing agility and a thrilling, nimble drive. It produces an impressive 147 Kilowatts of power and 205 Newtonmetres of torque.

BRZ’s low Centre of Gravity (CoG) combines with light weight, compact size and Subaru’s trademark Boxer engine to provide one of the most entertaining drives of any new sports car of the past decade, right across the speed range.

The back: front weight distribution of 53:47 aids its dynamic excellence.

Contrasting with conventional direct injection engines, the FA offers perfectly balanced high output, fuel efficiency and eco-friendly performance. 

It combines the D-4S injection system with the dual Active Valve Control System (AVCS), for superb linear power delivery from low revs, underlined by the sporty engine sound.

BRZ features new 17-inch alloy wheels, designed for light weight, rigidity and braking performance.

Its suspension set-up is unique to the model - specifically tuned to provide handling excellence, inspiring driver confidence with high grip levels and stability.

BRZ offers superior ride comfort and low levels of impact harshness, while maintaining sharp steering response, impressive levels of mid corner stability and excellent dynamic balance due to the low CoG, inherent in the design of Subaru’s Boxer engine.

Mr Senior added: “BRZ is a stunning package on so many levels.

“It’s priced to be accessible, yet is one of the most entertaining and fun sports cars available.

“BRZ has amazing on-road presence, while inside, the driver’s seat is positioned low and close to the centre of gravity, helping the fantastic feel, agility and thrilling response.

“This car clearly has Subaru DNA all over it, with some components directly developed from our WRX STI, including the propeller shaft.

“The new Subaru Boxer engine is already winning accolades for its ideal combination of high power and fuel efficiency, and it’s the first of our engines to feature direct petrol injection.

“And of course BRZ continues our standard of five-star occupant safety.”

For full pricing and specification see BRZ on subaru.com.au       

*The BRZ three-year/60,000 km service plan covers all items specified under the standard “Maintenance for Normal Operating Conditions” schedule detailed in the Warranty and Service Logbook. This includes inspection and adjustment of all items listed, genuine parts, labour and fluids required for each standard schedule service. For full service plan terms and conditions see subaru.com.au.

 

About Subaru

Every Subaru sold in Australia features a horizontally-opposed Boxer engine, standard Vehicle Dynamics Control electronic stability program, and a five-star rating for occupant safety from the independent Australasian New Car Assessment Program (ANCAP). The result - driving confidence.