Retained Resale Value

Retained Resale Value

Our strong Retained Value is no accident. Subaru starts with outstanding vehicles, adds world famous advanced driving technologies and provides every owner with maximum ANCAP five-star occupant safety. But it doesn’t end there. Our highly skilled service technicians at over 100 Subaru service centres around Australia help ensure each Subaru is kept in peak condition.
 
Subaru has had an active focus on the Retained Value of all our models for many years. This is the result of delivering exceptional performance, safety technologies and DataDot™ theft protection to ensure that owning a Subaru is a good investment. The purchase of the right motor vehicle for your fleet, whether big or small, is a vital decision. We believe one of our greatest selling points is our strong Retained Values. Retained Values have a significant impact on the whole-of-life cost of a motor vehicle and Subaru’s Retained Values are something we are extremely proud of, but will never be complacent about.
 
Our success in part is due to:
  1. Never ‘flooding’ the market with new vehicles that need to be distress sold;
  2. Not ‘chasing’ a large number of big fleet accounts;
  3. Our disciplined marketing and branding. The Subaru brand is the most valuable asset we have and what we do with the brand today determines our success tomorrow;
  4. An affinity with our customers, where they most likely choose their vehicle for reasons of safety, confidence, environmental considerations, style, performance, efficiency and Retained Value;
  5. Our reliability, which is one of the primary reasons we regularly enjoy such a high intention to repurchase by customers after three years of ownership;
  6. The advanced engine immobiliser and DataDot™ DNA technology, which has contributed to reduced theft rates; and
  7. The passion of our staff, Retailers and customers.