The Meaning of Subaru

The name Subaru is Japanese, meaning ‘unite’. It’s also a term for a cluster of six stars in the Taurus constellation, named 'Pleiades' by the ancient Greeks. According to Greek mythology, these stars were once Atlas’ daughters. The six-star cluster featured in the Subaru badge design is known in Japan as mutsuraboshi, meaning ‘six stars’.

Subaru was the first automobile brand to use a Japanese word as its name.