Perisher Blue

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Subaru Australia has announced a three-year sponsorship deal with Perisher Blue Ski Resort commencing this month.

As part of the agreement, Subaru Australia secures naming rights to the Quad Express  chairlift – now to be known as the Forester Quad Express – one of the busiest in Australia – and will have a significant presence in the resort.

The integrated season-long activity aims to engage resort guests through a range of co-branding opportunities, with Subaru supplying the resort with vehicles for the duration of the partnership.

Nick Senior, Managing Director, Subaru Australia said: “Our customers have a passion for the outdoors and it’s not uncommon to see carparks full of Subarus during ski season, so our partnership with Perisher Blue Resorts is fitting.

“All Subaru vehicles feature constant All-Wheel Drive making it the ideal car for the avid or part time skier wanting safety and comfort."

“We’re looking forward to introducing up to a million visitors per season to our brand and we’re also exploring ways we can offer existing customers access to this stunning resort.”

Gary Grant, GM Marketing and Hospitality, Perisher Blue said: “Subaru provides the perfect brand fit with Perisher Blue. We are excited to be embarking on a strategic partnership with such a highly respected motor vehicle company.”