We’re excited to announce we have partnered with the Santos Tour Down Under, becoming the official car partner of Australia’s premier road cycling event.
The Santos Tour Down Under is one of South Australia’s major annual tourist attractions, with more than 760,000 visitors attending the race in 2014.
Ts great Tours. As part of our partnership with this great race, we will also continue our sponsorship of the mountains competition with the Subaru King of the Mountain jersey.
Subaru General Manager Marketing, Andrew Caie, says the alliance with Santos Tour Down Under is a natural fit for the brand.
“We already play a major role in supporting cycling around the nation, so when the opportunity came along to be involved in the country’s premier professional event we took it,” Caie said.
“It is a huge event, with major fan and media support. Subaru has become synonymous with cycling in this country. We know our customers have huge engagement with the sport.”
The 2015 Santos Tour Down Under kicks off in Adelaide on Saturday, January 17 with the opening prologue, followed by a further six stages, with the daily finish never more than two hours away from Adelaide.
Like other UCI World Tour events, which include the Tour de France and Giro d’Italia, all registered World Tour teams must participate to earn points towards the season’s ranking.
“It’s going to be a really exciting event, with so many Australians who are world class and having a top field of international competitors here to test themselves against, with the spectacular backdrop of Adelaide in January” Caie added.
For more information go to Santos Tour Down Under.