Fuji Heavy Industries, the maker of Subaru vehicles, recognizes the integral relationship between the environment and its business activities and services.

Its environmental efforts extend far beyond the automotive manufacturing sector of its business.

FHI has a commitment to producing products that are friendly to the earth, society and people.

It has set itself a goal of being an “intelligent company that is friendly to the global environment.”

To this end it is constantly refining and increasing its efforts to reduce the environmental impact of each stage of its operations, from product development through to manufacturing, usage and disposal.

The company has achieved great success in reducing waste products and energy consumption associated with manufacturing processes.

FHI has been able to exceed its carbon dioxide (CO2) emission targets, due to the promotion of energy conservation programs at factories and other facilities, the introduction of natural gas-fuelled cogeneration facilities and other measures.

FHI uses weight-saving technologies to improve vehicle fuel consumption. It is also striving to reduce CO2 emissions in its non-automotive areas too, including fuel-efficient general use engines and wind turbine electric power generation systems.

FHI operates the Eco Technologies Company.

Subaru Wind-Power Generator System - With a maximum capacity of 3 Megawatts (MW) it provides enough electricity for over 1,200 households

It is aimed at helping create pleasant living environments and promotes recycling via a broad array of vehicles and equipment to collect, transport and recycle waste products; intermediate waste processing systems and waste transport systems for high-rise buildings.

It also supplies wind turbine systems to provide clean energy.    


FHI president and CEO Kyoji Takenaka says: 

"To address environmental issues, we set our management goal to become an eco-friendly company. 

Based on the idea of offering our customers clean products from a system of environmentally clean factories, logistics networks and distributors, we have been working to conserve the global environment by developing a new voluntary plan for the environment called the FHI Environmental Conservation Program . 

We have achieved outstanding results to date, particularly in waste reduction and energy conservation in the production stage."


Since the Kyoto Protocol  of 2006, further reduction of CO2 is required in industry, transportation and consumer goods worldwide. 

As a result of FHI’s environment plan, the company has reduced CO2 levels even further than planned by promoting energy conservation at plants and by introducing a natural gas cogeneration system. 

FHI is also focused on reducing CO2 emissions in Subaru vehicles by improving fuel economy through weight reduction technologies.

source Subaru global website, Subaru NZ website, Subaru USA website and Subaru Canada website