After a record-breaking year in 2009, Subaru of America (SoA) has continued its winning ways in 2010, posting a 28 per cent sales increase in January.
The top performing brand in the United States in 2009, in terms of sales gains, SoA sold 15,611 vehicles in January, versus 12,194 a year ago.
Newly introduced models continue selling at a record pace. Outback and Legacy (known as Liberty in Australia) posted their best ever January sales. Selling 5467, Outback more than doubled its January sales with a 117 per cent increase over 2009.
Legacy sold 2448 - up 110 per cent over 2009.
"In January we were able to continue our sales momentum thanks to strong product offerings, consistency in marketing and the hard work of our great dealer body," said Tim Colbeck, senior vice president of sales for Subaru of America. "Given the strong fundamentals of the Subaru brand, we think the momentum will continue going forward."
"Subaru recently won the Best Mainstream Brand in the annual Automotive Lease Guide (ALG) residual value study as well as placing first in their segments for Forester and Outback models," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "These awards praise companies and vehicles predicted to retain the highest percentage of their original price after a three-year period. By providing customers with vehicles that represent a long-term value, Subaru continues to outperform the industry."
The Subaru result included sales of 4943 Foresters, 2497 Imprezas and 256 Tribecas.
About Subaru
Every Subaru sold in Australia features Symmetrical All-Wheel Drive and a horizontally opposed boxer engine, standard Vehicle Dynamics Control electronic stability program, and a five-star rating for occupant safety from the independent Australasian New Car Assessment Program (ANCAP). The result – driving confidence.