06 May 2008

The new generation Subaru Impreza has been named one of the Top 10 Coolest New Cars Under U.S.$18,000 by Kelley Blue Book’s kbb.com.

Kelley Blue Book is the leading U.S. provider of new and used vehicle information.

The list features kbb.com editors’ picks of vehicles that are fun, fuel efficient, practical and with more amenities than ever before.

“We are honoured to have the Impreza recognized as not only cool, but also practical, especially at a time when gas prices keep rising,” says Tim Mahoney, chief marketing officer for Subaru of America, Inc.

In choosing the 2008 list, kbb.com editors used the same set of criteria that many consumers use in examining this category: safety, fuel economy, interior size, comfort, technology, the vehicle’s fun-to-drive-factor, as well as the subjective “cool” factor.

The editors said the 2008 Impreza, “adds a sporty and capable touch” to their cool car selections.

“The vehicles on our Top 10 Coolest New Cars Under U.S.$18,000 list are very fun to drive and feature-filled; first-time buyers and frugal down-sizers have never had it so good,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book’s kbb.com. “Manufacturers are finding ways to nicely equip their entry-level vehicles while still keeping the price reasonably low, and consumers are reaping the benefits more and more each year.”

New Impreza was also awarded the "Top Safety Pick Gold" by the U.S. Insurance Institute for Highway Safety.